A 50-point framework for figuring out what's holding a website back — built for business owners who want a straight answer, and for anyone who wants to turn website audits into a service.
What are you here to do?
→ Find exactly what's holding your site back from converting.
→ Turn website auditing into a service you can sell.
This is the kind of readout your own Scorecard produces — an overall score, category breakdown, and where to focus first.
A site can be visually polished and still fail at the one job that actually matters: helping the business get somewhere. Looking good and working are two different things — and most websites are never evaluated on the second one.
The Website Growth Scorecard is how you find out whether yours is actually doing all five.
Every question sits inside one of seven categories, so results are never just a single vague score — you can see exactly where the opportunity is.
Is it obvious what you do, who it's for, and why it matters — in the first few seconds?
Do visitors have a reason to believe you before they're asked to act?
Is there a clear, low-friction path from interested to committed?
Does the site guide people, or make them work to find what they need?
Does it hold up on the device most visitors are actually using?
Is speed and reliability quietly working for you — or against you?
Can the right people find it in the first place?
AI has made it easier than ever to put up a website that looks good. A website is a tool inside a business's sales process — and a tool is only as good as the thinking behind how it's used.
"AI is a tool. Experience and strategic thinking determine how that tool gets used."
A lot of people offering website help right now don't know what they don't know — and when it comes to making a site actually work as part of a sales process, that gap shows up fast.
DDR Consultation is built on more than two decades of hands-on work in web design, development, UX, digital strategy, and conversion optimization — including experience connected to organizations like AT&T, USAA, T-Mobile, NBC, the NFL, Experian, and Pentagon Federal. The Website Growth Scorecard didn't start as a list of generic tips. It's a distillation of what actually moves the needle, built from real projects with real stakes.
"A website isn't successful because it looks good. It's successful when it helps the business accomplish what it needs to accomplish."
A Google Sheets–based 50-question assessment across all seven categories, with automatic scoring, category breakdowns, and your top-priority opportunities surfaced for you.
A companion PDF that walks through all 50 questions — why each one matters, and a quick fix to start closing the gap.
50 copy-and-paste prompts, matched one-to-one with the Scorecard questions, to help you work through what you find.
A simple model for estimating what improving conversion could mean in dollar terms. An estimate to guide priorities — not a guarantee.
You don't need another opinion about your website — you need a clear answer. The Scorecard walks you through what's working, what's not, and what to fix first, so decisions about your site stop being guesswork.
You don't have to be a designer or developer to run a website audit. You need a credible framework, a clear process, and a way to communicate what you find. The Scorecard gives you all three — you decide your own pricing, positioning, and service structure.
From First Question To Next Action.
Work through the 50-point Scorecard for any website — yours or a client's.
See your category scores and the opportunities carrying the most weight.
Use the Quick Fix Guide to see why each one matters and what to do.
Use the matched AI prompts and recommendations to start closing the gaps.
Delivered as a digital download. Use it the same day you get it.
Once you've identified what's holding your website back, you have a clear roadmap. You can hand this directly to your in-house team, or work with DDR Consultation and Funnel Conversion Studio to implement the changes and start seeing real results.
Once you've learned how to identify website opportunities, you can turn that into your own audit or consulting service — and when clients need implementation, lean on DDR Consultation and Funnel Conversion Studio as your implementation partner.